Simmons - Summer Campaign
Client: Simmons Bars
Production: BIGBUG Productions
Role: Photographer - Retouch - Lighting - Creative Direction
I worked alongaide Big Bug Productions as lead photographer to shoot the Summer Cocktail Campaign for Simmons Bars — a bold and playful collection of hero images showcasing the brand’s seasonal menu. The aim was to capture the colour, energy and atmosphere of summer, while maintaining the refined aesthetic that runs through Simmons’ visual identity.
Working alongside BIGBUG Productions, I handled all lighting, photography, retouching and a portion of the styling. The focus was on creating crisp, high-impact hero shots that would translate seamlessly across social, print and point-of-sale materials.
Each drink was lit and styled to highlight its unique character — from vibrant garnishes to textures and subtle movement — resulting in a set of images that felt fresh, elevated and full of energy. The final visuals were rolled out across Simmons’ summer marketing campaign, bringing a cohesive, confident look to their seasonal offering.
