New York Bakery Co
I was approached by the lovely team at Grupo Bimbo UK to help update their dated bank of content for New York Bakery Co, here in the UK.
The brief was to create simple, natural-looking lifestyle images which also had an element of “on the go” & “work lunch”. The images were used and printed in brochures to market NYBCo Out Of Home Food Service to new vendors and industries.
A secondary brief was to create and photograph a menu for NYBCo pop-up at Road Chef service stations across the UK. Photographed in line with brand aesthetic and ingredient guidelines, a simple yet effective method resulted in great outcomes. The images were printed on customer-facing menu boards.
